Held Hostage: How WordPress Saves Small Businesses from Captivity

Many small business owners find themselves trapped with outdated websites they can’t use, in an intimidating environment completely outside their comfort zones. Instead of having a valuable tool to grow with them and their businesses, they end up feeling held hostage by their websites. In this session, you will hear true stories of real clients who escaped captivity with the help of WordPress, and paved the path to better digital marketing, even on bootstrapper budgets. Learn about the recurring pain points that entrepreneurs express about their websites, and how WordPress helped them overcome the obstacles. Entrepreneurs and WordPress professionals can use the valuable lessons my team learned from these case studies to educate clients on the value of WordPress development and design to independent business owners.